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Tiina Tuulasvaara-Kaleva

Signs of the social structural change could already be discerned in the 1950s. Industry automated its production, and at the same time foreign imports drove domestic market industries into a still tighter spot. The changing of markets finished several factories by the 1990s. ”Cotton women, metal men, and shoemakers” were given the notice. On the other hand, jobs in the fields of commerce, tourism, and service trades have increased for longer than a century. Special shops, banks, and insurance companies appeared in the city's main streets already by the end of the nineteenth century.

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In addition to private entrepreneurs the city and Government also increased their tasks since the 1960s; public tax money was used particularly in the development of health and education services. Tampere got schools of varying levels and also a university and a technical university. The social change also brought a scientific-technical trend to the former worker city: higher education provided the means to survive in the market of the future. Development and research created the foundation for the landing of new media businesses in Tampere. At work places micro computers replaced the factory conveyors.

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